Meet your Pitching Wizard
Holly Lyons has pitched her original series ideas many times successfully – and unsuccessfully – throughout her career. She once pitched her original television series, “Hamlette’s Diner” at an EBU competition in Paris to several European broadcasters, and was awarded first prize of 15,000 euros. Her original series “Help! I’m a Teenage Outlaw” was commissioned by ITV the same day Holly pitched the idea. Holly has participated in a Speed Pitching event ran by the BBC in London, and once gave a Commissioning Editor a pair of her son’s underpants as part of her pitch. Most recently, Holly co-created “Rocky & Me” for ABC’s DisRupted project, supported by an excellent written and verbal pitch. In the past, Holly has run the annual Pitching Event at the Australian Film Television and Radio School (available on itunes, Australian Screenwriters Podcasts, episode 32) and in 2017 she organised the VIVID Sydney Speed Pitching Breakfast in partnership with the Australian Writers Guild.
In 2017 Holly undertook a research project, “Pitching: A Biometric approach” in an attempt to scientifically analyse what techniques make a successful pitch. Since then, she has presented Pitching seminars all over Australia, delivering the results of her research project.